If you were a subscriber to my email list, then you’ll know that I recently wrote to you about my word for the year – perseverance.

Well, today I am facing the ULTIMATE test of perseverance. Ok, ok. Maybe that’s taking it a bit too far… How about PENULTIMATE? Still too much? Well, let me tell you more.

Today I deleted my entire email list.

Yep. The whole entire list. Not a single contact was spared. (Edit: turns out I managed to save a handful of my recent subscribers! Hooray!)

Sounds dramatic, hey. I know in the scheme of things it’s not the end of the world, but, well…

It is for me.

(At least until my husband travels overseas for three weeks and leaves me alone with all four kids. That definitely trumps email list deletion.)

But I have worked hard to build that email list. *sigh* And sure, it wasn’t the largest email list, or the most engaged email list, in the entire world. But it was my email list. And now it’s pretty much gone. (Except for the few that I just realised I managed to save by a last minute, skin of my teeth export. Thanks goodness Mailchimp isn’t that speedy at deleting contacts.)


And all I was doing was trying to be a good business person and save money by removing contacts that no longer wanted to be subscribed because I have to pay for my email list once it hits a certain number. Although now I’ve learnt I could have just archived them and saved myself a whole lot of pain.

Anyway, getting back to my initial point about my word for the year… This is another situation where I have been grateful for that little word. Grateful for what it means. Grateful for how it came about. And grateful that I have it as a reminder to keep going. When everything seems too hard and I want to give up…

I choose to persevere.

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